The following is from LYONSCG Director of Digital Marketing, Danielle Savin’s, article in Marketing Land published January 18, 2019. Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces […]
What is Google Tag Manager (GTM)? Essentially, GTM is a javascript library that is included on your website in the same manner as one would include jQuery. When you add […]
Live Streaming is one of the least capitalized opportunities in eCommerce. This evolving communications platform is just now starting to see larger endorsements while setting record viewership. How It […]
If you frequently use Google Analytics, you’re likely familiar with two things: OOTB Google Analytics reports are terrific and provide a lot of value. Tracking product bundles or sets not […]
Often, when we speak to brands about content and conversion rate optimization, the focus is on mid- or bottom- funnel changes. Here are some of the usual questions we get: […]
What is the SEO Maturity Model? The LYONSCG SEO Maturity Model is a comprehensive map of the various stages, optimizations, tactics, and results encompassed in a full SEO campaign. This […]