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Localization

April 25, 2017

Localization in Salesforce Commerce Cloud – Part 1: Localization

Modern consumers across the globe demand a personalized, localized shopping experience. To deliver on this, businesses need to combine strong international expansion strategies with a technology platform that can facilitate the customization that shoppers crave....

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Magento Imagine

April 19, 2017

Magento Imagine 2017: Keeping Customers at the Core

For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together over 2,500 experts from over...

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LYONSCG

April 4, 2017

14 Years and Only Getting Stronger

March marked the 14th anniversary of Lyons Consulting Group, LLC. (LYONSCG). It’s been a remarkable roller coaster of a ride with many ups and downs, but as we reflect back on 14 years, we realize...

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Omnichannel Commerce

March 20, 2017

Realizing Your Omnichannel Commerce Potential

In today’s world, an omnichannel commerce experience is critical to a successful retail strategy. Implementing omnichannel commerce – the unification of brand experiences and internal systems across channels and devices – helps drive and deliver...

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Canvas

March 10, 2017

Canvas: Bringing Web Graphics to Life

Since its inauspicious introduction as a proprietary extension to HTML, Canvas has grown into a standard, universal graphics API. Simpler and generally faster than SVG, Canvas is the preferred engine for powering an ever-growing stable...

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TLS

March 3, 2017

TLS Offloading Delivers Private, Secure, and Satisfying User Experiences

If you’ve ever been curious about how digital storefronts keep your login and payment info secure, the answer is Transport Layer Security (TLS). TLS is a cryptographic protocol that encodes communications and is a must-have for...

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Triggered Email

February 15, 2017

Triggered Email: Easily Connecting Brands and Shoppers

Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that smart businesses leverage daily. Not...

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developing for eCommerce

July 27, 2016

Developing for eCommerce: Q&A with a Technical Architect

Last week, LYONSCG Technical Architect Eric Marsh gave a presentation on eCommerce development to members of Chicago’s web technology community at a local TechNexus Meetup. Speaking to a group of 50 developers, enthusiasts, and web...

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ecommerce blogs

May 20, 2016

9 eCommerce Blogs You Should Be Reading

Whether you specialize in eCommerce design, technology, strategy, or marketing, these are the nine eCommerce blogs you should be reading right now. A Better Lemonade Stand Why we love it: At the top of nearly...

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social media strategy

April 15, 2016

6 Do’s and Don’ts for a Successful eCommerce Social Strategy

Over the past five years, all eyes have turned to social. What eCommerce businesses once questioned as a trend has become a staple of the eCommerce landscape. Nothing speaks to this better than recent data...

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