Current Topic: Uncategorized


Content

June 23, 2017

Content Design Strategy for Digital Storefronts

As the world of eCommerce continues to grow and evolve, sites aren’t thought of as simple web pages, but as digital storefronts. Consumers crave sleek and modern page designs full of engaging content that works...

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June 19, 2017

Unified Commerce: What Works, What’s Worth Trying, and What’s Just Hype

Last week, we had the pleasure of hosting many of our clients in Chicago at LYONSCG Commerce Connect, our annual client forum. By all accounts, it was a great event – from the Chicago architecture...

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B2B

June 9, 2017

Channel Conflict: No Longer a Showstopper for B2B eCommerce

When it comes to B2B eCommerce, buyers are unquestionably in the driver’s seat. Customers act more like free agents, preferring to search and buy online with any computer or mobile device within reach. This trend...

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Client

June 5, 2017

How to Deliver Excellent Client Service

“The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer” – Peter Drucker...

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Email

May 24, 2017

Triggered Email Part 2: Deepening Engagement

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper behaviors, encouraging frequent engagement between...

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Localization

April 25, 2017

Localization in Salesforce Commerce Cloud – Part 1: Localization

Modern consumers across the globe demand a personalized, localized shopping experience. To deliver on this, businesses need to combine strong international expansion strategies with a technology platform that can facilitate the customization that shoppers crave....

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Magento Imagine

April 19, 2017

Magento Imagine 2017: Keeping Customers at the Core

For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together over 2,500 experts from over...

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LYONSCG

April 4, 2017

14 Years and Only Getting Stronger

March marked the 14th anniversary of Lyons Consulting Group, LLC. (LYONSCG). It’s been a remarkable roller coaster of a ride with many ups and downs, but as we reflect back on 14 years, we realize...

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Omnichannel Commerce

March 20, 2017

Realizing Your Omnichannel Commerce Potential

In today’s world, an omnichannel commerce experience is critical to a successful retail strategy. Implementing omnichannel commerce – the unification of brand experiences and internal systems across channels and devices – helps drive and deliver...

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Canvas

March 10, 2017

Canvas: Bringing Web Graphics to Life

Since its inauspicious introduction as a proprietary extension to HTML, Canvas has grown into a standard, universal graphics API. Simpler and generally faster than SVG, Canvas is the preferred engine for powering an ever-growing stable...

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