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File Sharing in eCommerce – Past, Present, and Future

Operational Excellence February 13, 2018

In order to cost-effectively operate at scale, an eCommerce platform needs multiple application nodes. However, with multiple nodes, there must be a mechanism to share certain assets – e.g. product […]

2018 Facebook Changes: What It Means For eCommerce

Digital Marketing February 7, 2018

Facebook as we know it has changed. Back in January, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from “friends, family, and groups.” […]

How It Works: Social Shopping

Digital Marketing February 5, 2018

Social shopping has long been a buzzword for shoppers and retailers alike. Over 90% of young adults use social media, so it’s easy to understand why more merchants are moving […]

4 Segments to Kick Start Your Personalization Strategy

Digital Marketing January 31, 2018

Unique and impactful commerce experiences are personalized, and a personalization strategy starts with segmentation. Customers want to see the content, products and offers that apply to them and their needs. […]

6 Considerations for International Expansion

Globalization January 25, 2018

Due to the UK’s impending departure from the EU in March 2019, many UK retailers are seeking to expand their markets into mainland Europe. Beyond these companies, though, there are […]

Multi-Channel vs. Omnichannel Commerce

Unified Commerce January 23, 2018

With the onslaught of new technology and new marketing strategies comes a wave of buzzwords…it is marketing after all. There may not be hotter commerce topics right now than multi-channel […]

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