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Writing for a Robot? Try Sounding More Human

Customer Experience February 13, 2019

Even the strongest opponents of Siri will admit to, at least, one story in which they managed to get her to say something…alarming. But, like it or not, digital devices […]

How Preprocessors Drive Effective Front-End Design

Operational Excellence February 8, 2019

Today’s feature-rich commerce experiences have a lot going on behind the scenes. When we look at a storefront or webpage on our browser, we often assume that CSS is what […]

Understanding the Customer Journey

Unified Commerce February 1, 2019

The following is an excerpt from the LYONSCG White Paper – The Building Blocks of Unified Commerce.   Arguably the most important facet of understanding your customers is understanding their […]

3 Ways Content Connects to Commerce

Customer Experience January 31, 2019

The modern customer journey takes numerous twists and turns. From initial research to post-purchase engagement, shoppers are relying on content and taking more control over their journey than ever before. […]

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