Drive Growth through Global Expansion
The world awaits. But, whether you are an established global brand looking to further expand and optimize operations outside of your domestic country, or a domestic brand just starting out, the world of cross-border commerce can be complex. Different markets have different regulations. Should you go the direct route or the marketplace route?
LYONSCG will work with you to define the optimal operational approach for your global commerce initiatives. We’ll begin with a qualitative and quantitative assessment of the opportunity. Then, using our crawl, walk, run framework, we’ll work with you to develop the best solution to meet your short and long-term objectives.
International Shipping
For retailers and brands looking to expand into new markets, but are still testing the opportunity to better understand where the most demand will be, an initial strategy of international shipping may be the best bet. This approach will expand your global footprint without a significant investment and minimal risk.
International Marketplaces
For retailers and brands that want to test new global markets, international marketplaces are a proven growth driver, and can be a cost-effective source for a new international presence. This approach requires a greater investment and may require in-region support in order to be successful.
Regional Direct-to-Consumer Sites
For retailers and brands that want to test new global markets, international marketplaces are a proven growth driver, and can be a cost-effective source for a new international presence. This approach requires a greater investment and may require in-region support in order to be successful.
Country Specific Direct-to-Consumer Sites
For retailers and brands that want to test new global markets, international marketplaces are a proven growth driver, and can be a cost-effective source for a new international presence. This approach requires a greater investment and may require in-region support in order to be successful.
Global Expansion Process
Business strategy
We begin with a wide-angle view of your business objectives and customer experience goals. From there, we’ll conduct a gap analysis of your current state and review third party relationships to assess that whether they are the right ones to help you meet your business goals. We will then share recommendations for each region/market, including the best organizational model for your business environment.
Marketing Strategy
Our digital strategists will engage to generate a high-level marketing plan that will build awareness and drive traffic and engagement across regions. We’ll work with you to identify customer groups by region, as well as collect vertical benchmark data, conduct market research, and evaluate industry trends. We’ll identify and recommend targeted keywords by category and by monthly volume estimation. We’ll also conduct a competitive analysis. Insights from all of these sources will be aggregated to help you develop the right KPIs, and determine the level of marketing investment required to achieve them.
Technical Strategy
Our technical strategists will advise on the best technology solutions required to meet your goals, including both current and future technical solutions. We’ll establish the right technical approach to global growth related to code governance – local or global. If your strategy warrants it, we will develop a geographically flexible master technical architecture that aligns to your platform strategy, optimized for global growth.
Global Plan
The global plan will outline recommendations, activities, high-level timeline, and cost estimates for global expansion. The depth of the global plan will depend on your starting point, but will include operational and technical requirements, financials, roles and responsibilities, and a roadmap for implementation.