We envision new ways for consumers and buyers to engage and interact with your brand. We identify design priorities, define interaction requirements, and align them to your short and long-term goals. We'll then develop innovative design strategies that will attract buyers, increase conversion, and build brand loyalty.
INTERACTION AND CREATIVE DEVELOPMENT
Intuitive design is the heart of every website. We draft layouts of your future website to work through the strategic decisions of your navigation and interaction requirements. We define page-specific content, include interface features, and show how they work together to support customer goals. Our designers collaborate with you to understand the nuances of presenting your brand. As we iterate, we define the aesthetic direction, specifications for color, composition, and visual styles.
CONTENT STRATEGY AND PRODUCTION
Great content is one of the most effective ways of engaging customers and climbing the search rankings. Our strategies define better ways to leverage your current content − while making room for it to grow – as well as managing and producing content going forward. Services include content audits, gap/opportunity analysis, editorial calendars, and the creation of content guidelines.
DESIGN OPTIMIZATION AND USABILITY TESTING
Consumer expectations are constantly driven by emerging trends, so we continually look for innovative ways to evolve the customer experience and keep your site best-in-class. We review in-depth consumer research and leverage contemporary trends and analytics to provide context for design ideation and informed decisions. We leverage a range of optimization and testing services to improve navigation and conversion.