Digital Marketing

Our digital marketing team applies proven best practices to craft and execute tailored programs that increase traffic, improve conversion, and drive industry-leading revenue growth.
We consider every digital behavior and touch point as we analyze your data and unlock game-changing insights that can be leveraged to drive stronger results for your business. We then combine an optimal mix of digital marketing strategies and tactics — including SEO, paid search, affiliate marketing, social media, email marketing, and more — to get new visitors to your site and convert them to new customers, increase average order value, and improve conversion overall.

Service Offerings

Marketing Management
Marketing Management

Our experienced digital marketing professionals will work with you to develop a robust marketing plan aligned to your goals, and will put that plan into action to get results. Capabilities include marketing calendar planning, budget planning, roadmap creation, vendor and point solution oversight, shopping engine management, prospecting, and mobile marketing. Our team is nimble and flexible, enabling us to tailor our approach to your organization. We can take on ad hoc projects, fill-in as digital resources, and/or function as your agency of record.

 

Insights & Optimization
Insights & Optimization

Our analytics team consists of experts in Google Analytics, Omniture, and other web analytics platforms. We’ll help you mine valuable data and apply it to optimize the digital experience and drive long-term success. We combine extensive analytics experience, deep commerce platform knowledge, and proven best practices to identify trends and turn raw data into actionable insights. Analytics tracking enhances the scale and precision of captured data to clarify trends, inform decisions, and reinforce a data-driven culture. Optimization analysis follows the customer journey from acquisition to outcome, identifying efficiencies and hurdles in the path towards conversion. Optimization testing reveals the most effective experiences that resonate with site visitors.

Search & Media
Search & Media

Our SEO and PPC experts will work to put your brand and products in front of consumers when and where it matters most. Our analysts are accomplished writers who understand that “content is king” and will apply their skills to help your brand stand out.  Leveraging deep commerce expertise and proven best practices, we help you enhance page relevance and authority, optimize visibility, and drive organic search traffic. Each and every campaign is customized to fit the unique needs and objectives of our clients. Our comprehensive services include technical optimization, search presence enhancements, and campaign management including paid search, banner and video advertising, re-marketing, affiliate marketing and social paid media. 

Social & Content
Social & Content

We’ll work with you to develop an effective, on-brand strategy that optimally combines content and commerce. Capabilities include social media, creative and content recommendations, content development, influencer outreach, blog management, social post strategy and creation, and email marketing. We also conduct many social audits for our clients, to provide an objective view of where they lie in their social maturity.

Salesforce Marketing Cloud
Salesforce Marketing Cloud

We offer a comprehensive set of services to help you get the most out of Marketing Cloud. Leveraging our deep knowledge of Salesforce Commerce Cloud, our Marketing Cloud-certified team will ensure that Marketing Cloud is expertly integrated into your commerce environment and optimized for unified commerce across all customer touch points. Strategic services include ideal state definition, roadmap planning, creative and campaign development, lifecycle strategies, and data science. Implementation services include core platform set up, integration with Commerce Cloud and other Salesforce Clouds, data architecture consulting, platform customization, and email automations and configurations. We also provide a full array of support services to help you deploy Marketing Cloud and run campaigns.

Let's discuss the next step in your commerce journey.

XSchedule a meeting