With omnichannel marketing and commerce, your digital store is just one element of an overall marketing and customer acquisition approach. Our marketing assessment will benchmark your activities to attract and convert shoppers across all channels.
We take a pragmatic view to digital strategy. Across B2C and B2B commerce, we stay on top of the latest trends, but we always have your long-term success in mind.
Our solution consulting team combines extensive experience within retail operations with expert knowledge of the digital landscape to assess your current operations, identify gaps and opportunities, and make recommendations across technology, marketing, and merchandising. With expertise across a wide set of verticals (fashion/apparel, home/lifestyle, sporting goods, hard goods/furniture, health and beauty, electronics, consumer goods, manufacturing), we think about your business as if it were our own. Together we will develop a strategy that helps you achieve your ideal state across all aspects of your business.
WHAT SETS US APART
We know digital commerce inside out.
Our team consists of experienced digital commerce practitioners who have walked in your shoes. We think about your business as if it were our own, and develop pragmatic strategies that make sense for your business.
We understand global markets.
We take a global view to digital commerce. We understand the nuances of different geographies and develop strategies that are tailored to global markets.
We take a holistic approach to ensure success.
We take a holistic approach that considers all aspects of your business. We understand the interdependencies of a project, and ensure that design, technology, and marketing are in sync.
Our consultants assess your current state measured against benchmarks developed from years of experience across hundreds of engagements. We align business requirements with short- and long-term goals across channels.
Your success depends on deploying the technology that’s right for your business. Our experienced consultants understand the vendor landscape and can guide you through the selection process to identify the technology that’s best aligned to your requirements. Whether you are looking for a new CRM, email, OMS, or any other platform, we have the experts that can take your business requirements and define your ideal state.
Leveraging site analytics, our digital strategy team works closely with our experience design team to benchmark the entire course of the buying journey, as well as look at best-in-class in your vertical and category. Our site assessment tools and consultative insights will give you a performance baseline that helps you understand what’s working and what needs improvement.
We’ll conduct a thorough analysis of your current merchandising strategy and approach, including sort orders, searchandising, and more. We’ll also assess whether you are optimizing the functionality of the commerce platform to maximize merchandising performance and product assortment.