keep pace with the connected consumer
Consumer expectations are continually evolving. Empowered by technology, consumers are more digitally connected and more demanding than ever before. It’s no longer enough to just launch a transactional ecommerce site. It’s about the shopping experience.
LYONSCG will work with you to develop a digital commerce strategy tailored to the needs of your brand and your customer. We’ll conduct an upfront assessment to identify gaps and opportunities. We’ll work with you to continually measure, assess and reﬁne that strategy.
Personalization is one of the most effective strategies to engage and retain customers and increase average lifetime value. From email marketing and promotions to product recommendations, there are many personalization strategies you can leverage to drive growth.
A mobile-ﬁrst approach is paramount to a successful B2C strategy. We can help you build a fully responsive shopping experience that allows consumers to shop anywhere, anytime, or any device.
MERCHANDISING AND PROMOTIONS
We’ll work with you to develop merchandising strategies that optimize conversion and increase average order value. From seasonal promotions to holiday readiness, our marketing experts will support your merchandising strategy year-round.
MULTIPLE BRANDS AND SITES
We’ll develop a multi-site architecture that allows you to easily launch additional brands and sites. Leveraging a common infrastructure, integrations and processes, you can expand your business by reaching new geographies or new market segments.
B2C SITE DEVELOPMENT PROCESS
STRATEGY & DISCOVERY
We begin each engagement with a strategy and discovery process. Together, we'll define your B2C commerce strategy and develop a detailed requirements definition. From there, we'll create, review, and refine the initial wireframe that will guide further development. We are guided by best practices, gleaned from hundreds of successful implementations.
EXPERIENCE & CREATIVE DESIGN
During the experience design process, we'll define personas and users, and develop the information architecture for your site. From there, we'll make any necessary modifications to the wireframe and map out interaction design. We'll then continue to creative design, including overall look and feel, site design, visual brand language, style guide development, and production. Throughout the process, we will continue to review and reinforce best practices.
DEVELOPMENT & LAUNCH
During the development process, we'll work on the site configuration, front-end development, technology integrations, platform customizations, and documentation required for hand-off to support. Leading up to launch, we'll focus on user training, content planning, and knowledge transfer for support, to ensure a successful site launch.
SUPPORT & HOSTING
Once your site is live, our support team monitors your site 24/7 to ensure optimal performance, and will resolve any issues that may arise. Post launch, our support team provides enhancement services aligned with your strategy and plan.
Post-launch, our digital marketing team will function as an extension of your internal team to develop and execute marketing strategies and campaigns to drive more traffic and conversion on your site.