The 3 Pillars of Successful Testing and Personalization Strategies
A quick trip through the source code of a dozen or so sites will show that A/B testing and personalization platforms have permeated every level of digital commerce. Testing and […]
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A quick trip through the source code of a dozen or so sites will show that A/B testing and personalization platforms have permeated every level of digital commerce. Testing and […]
The following is from LYONSCG Director of Digital Marketing, Danielle Savin’s, article in Marketing Land published January 18, 2019. Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces […]
The holiday shopping season is absolutely roaring. Consumer confidence is at its highest level in 18 years. US eCommerce sales grew 15.5%, which is faster than the prior three years. […]
What is Google Tag Manager (GTM)? Essentially, GTM is a javascript library that is included on your website in the same manner as one would include jQuery. When you add […]
Live Streaming is one of the least capitalized opportunities in eCommerce. This evolving communications platform is just now starting to see larger endorsements while setting record viewership. How It […]
Retailers used to think of mobile design as a ‘nice-to-have’ optimization. Today, though, an intuitive mobile-first design is mandatory for creating engaging experiences and driving organic traffic. Wait….organic traffic? What […]