Digital Marketing

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The 4 Building Blocks of Successful SEO Strategies

Digital Marketing January 18, 2019

The following is from LYONSCG Director of Digital Marketing, Danielle Savin’s, article in Marketing Land published January 18, 2019. Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces […]

Mobile Magic: LYONSCG Cyber Weekend Client Performance

Digital Marketing December 14, 2018

The holiday shopping season is absolutely roaring. Consumer confidence is at its highest level in 18 years. US eCommerce sales grew 15.5%, which is faster than the prior three years. […]

How It Works: Google Tag Manager

Digital Marketing October 16, 2018

What is Google Tag Manager (GTM)? Essentially, GTM is a javascript library that is included on your website in the same manner as one would include jQuery. When you add […]

Live Streaming and eCommerce

Digital Marketing August 29, 2018

Live Streaming is one of the least capitalized opportunities in eCommerce. This evolving communications platform is just now starting to see larger endorsements while setting record viewership.   How It […]

SEO’s Role in Mobile-First Design

Digital Marketing July 5, 2018

Retailers used to think of mobile design as a ‘nice-to-have’ optimization. Today, though, an intuitive mobile-first design is mandatory for creating engaging experiences and driving organic traffic. Wait….organic traffic? What […]

Content and Conversion: The Impact of Visual Stories

Digital Marketing May 29, 2018

Often, when we speak to brands about content and conversion rate optimization, the focus is on mid- or bottom- funnel changes. Here are some of the usual questions we get: […]

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