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Analytics and the Path to Personalization

Digital Marketing April 10, 2015

How do you deliver the seamless, personalized shopping experiences that will fuel today’s sales alongside tomorrow’s customer lifetime value? Analytics are key to the path to personalization. Data from mobile, tablet, computer, […]

Why you Need Enhanced eCommerce Reporting

Customer Experience August 5, 2014

Google has released new eCommerce tracking and reporting functionalities within their Universal Analytics platform. LYONSCG is pretty excited about the merchandising optimizations that will result from this move. However, before […]

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