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Analytics and the Path to Personalization

Lisa Mayer • April 10, 2015

analytics and the path to personalizationHow do you deliver the seamless, personalized shopping experiences that will fuel today’s sales alongside tomorrow’s customer lifetime value? Analytics are key to the path to personalization. Data from mobile, tablet, computer, kiosk, and in­store shopping can help you plan and identify optimal cross-­channel experiences that maximize conversion and brand loyalty.

Tracking consumer behavior online is relatively simple. You can use Omniture or Google Analytics for online behavioral paths; Shopatron for Inventory Lookup analytics; Radian6 or Attensity for social sentiment; Googlebot for SEO; or Klout for social influence. Industry­ leading PoS systems can not only track purchasing, payments and inventory in real-­time, but also provide geo­-targeted data on which products are selling in various locations across online and offline channels.

To push ahead of the pack, you need to take advantage of analytics to create a path to personalization that predicts consumer behavior by demographic, location and channel mix. In the LYONSCG white paper, Mine Your Own Business: Analytics and the Path to Personalization, you’ll  discover how to predict and guide your customers’ shopping journey across a variety of online and offline channels to optimize conversion.

Lisa Mayer

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Lisa Mayer

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