SEO and Navigational Taxonomy
Website redesign and restructuring can be a massive, costly endeavor that involves a plethora of development, design, and marketing specialists. You want to ensure that whatever changes you’re making will […]
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Content Design Strategy for Digital Storefronts
As the world of eCommerce continues to grow and evolve, sites aren’t thought of as simple web pages, but as digital storefronts. Consumers crave sleek and modern page designs full […]
First-Click Testing: Freedom From New-Feature Fear
Striking a balance between intuitive functionality and differentiated design is a considerable challenge in the world of eCommerce. Ideas for innovative site features often wilt on the vine, struck down […]
The Quest for Intuitive eCommerce Navigation
By Therese Kokot, Senior Experience Architect Measure the Baseline To have a profitable eCommerce site, it’s essential to provide intuitive pathways for your customers to quickly find products and information. As […]
You’re Just my Type! Typography and the user experience
For a long time, web developers were limited to a small collection of fonts—Times New Roman, Courier New, Georgia—which didn’t allow for much creativity from a user experience design perspective. […]