The term “Personalization” is a massive phrase that spans industries, tools, and teams. Therefore, it’s no surprise that personalization is on almost every organization’s roadmaps. One of the most frequent […]
This was first published in Martech Advisor on May 20, 2019. It’s trendy to talk about the “B2C-ification” of B2B sales strategies, and there’s a good reason why. It’s because […]
Ever since Salesforce acquired Demandware in 2016, the company has made profound upgrades to building and customizing storefronts within the platform. The consolidation of these changes became known as Storefront […]
While the last several years saw organizations and brands develop digital and mobile-first strategies, winning companies are now finding that customers are flocking towards integrated experiences. Across numerous surveys, consumers […]
Many people are familiar with the talkative Internet of Things (IoT) devices that, by giving an order, you can have virtually anything shipped to you. B2B eCommerce already has devices […]
When it comes to expanding the possibilities of customer experience, there’s no event quite like Magento Imagine. Next week, some of the biggest innovators in eCommerce are coming together in […]