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Nautilus and LYONSCG Launch New Bowflex eCommerce Site

Anna Walsh • September 22, 2016

Chicago, IL – September 22, 2016 – Lyons Consulting Group (LYONSCG), the premier digital agency for eCommerce serving retailers, branded manufacturers and B2B merchants, today announced that it recently completed the design and development of the new Bowflex eCommerce site for Nautilus, Inc., the world leader in health and fitness. Nautilus, Inc. partnered with LYONSCG for eCommerce user experience design, site implementation, and ongoing support services. The site is built on the Demandware Commerce Cloud platform.

The launch of the new is a huge milestone for the Nautilus, Inc. digital commerce direct-to-consumer business, marking the first time that all Bowflex products are under one adaptive design site and use a single checkout. The mobile-optimized site features a fresh, modern and unified brand experience that engages and inspires consumers with rich imagery, detailed product information, and fitness and wellness content.

“Industry stats show that mobile is the #1 digital commerce growth driver, so adaptive design was a critical part of our eCommerce strategy. We are now able to give our customers more choices about where and how they transact with us,” said Anna DeMent, Senior Digital Marketing Manager at Nautilus, Inc. “With the help of LYONSCG, we have a site that gives our business more flexibility and allows us to move at a faster pace.”

“We couldn’t be happier with our new Bowflex site and the LYONSCG team,” said Aaron Brotherton, Senior Director, Direct Marketing at Nautilus, Inc. “Throughout the project, LYONSCG was aligned with our goals and kept our long-term vision in mind. Our new site is not only visually engaging, it’s built to evolve with our growing business needs.”

The project also included the launch of in French and English languages, serving the Canada market. LYONSCG is now working with Nautilus, Inc. to roll out sites for the other brands in its portfolio, including Nautilus®, Schwinn® and Universal®.

“We are thrilled to be working with Nautilus to help them realize their eCommerce vision,” said Rich Lyons, President and CEO of LYONSCG. “The new Bowflex site is the result of a strong partnership between our two companies. It’s a beautiful and functional site that captures the spirit of innovation that Nautilus is known for. LYONSCG is fully committed to supporting the long-term success of Nautilus and we look forward to our continued partnership.”

Lyons Consulting Group (LYONSCG) is the premier digital agency for eCommerce, combining proven methodologies, deep technical expertise, and award-winning design to create immersive brand experiences that engage and convert consumers. Hundreds of leading B2C and B2B brands trust LYONSCG to realize their eCommerce vision and continually optimize it to drive revenue and profitable growth. LYONSCG is a strategic partner of Demandware, SAP Hybris and Magento and is the recipient of Demandware Delivery Partner of the Year, Magento Partner Excellence and Magento Innovator of the Year awards.

Anna Walsh

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Anna Walsh

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