blog logo
[ultimatesocial count="true" networks="linkedin,facebook,twitter" url="" skin="minimal"]

Luxury Retailer Tourneau Launches on Demandware

Steve Susina • September 28, 2015

Design and implementation by premier digital agency LYONSCG brings elegance and luxury online for America’s largest watch retailer

Chicago, IL – 28 September 2015 – Lyons Consulting Group (LYONSCG), the premier eCommerce digital agency announced the launch of a new online store for Tourneau, the largest luxury watch retailer in the United States. The website,, went live in August of this year, and was designed and built by LYONSCG using the Demandware Commerce platform. The site represents the culmination of Tourneau’s goal of bringing an innovative, omni-channel approach to the watch industry, a category that has traditionally been underserved in the eCommerce marketplace.

“Our goal in working with LYONSCG and Demandware was to create a website that realizes the online potential from today’s informed, tech-savvy luxury consumer,” says Katherine Bahamonde Monasebian, Chief Marketing Officer at Tourneau. “This beautiful and functional site will serve our customers well and help our brand partners tell their stories in an engaging way.”

Tourneau has put a significant focus on re-imagining its digital platforms and in-store design to create a cohesive shopping experience. The new site incorporates a number of features and integrations that are designed to further cement its position as the leader in the watch retail industry by providing a best-in-class online experience, including the ability to easily browse and purchase from Tourneau’s industry leading watch collection, schedule appointments with local stores to view the timepieces and other features intended to provide customers with a seamless engagement with Tourneau across all touch points.

“Our work on the Tourneau site provided our experience design team the chance to creatively reflect Tourneau’s beauty and elegance, and deliver a solution that reimagines the luxury watch buying process,” says David Barr, Executive Vice President and Co-Founder of LYONSCG. “We think this online store shows how LYONSCG is able to deliver a best-in-class online experience for luxury brands.”

The homepage goes beyond product listings to highlight Tourneau’s 115 years of excellence with bold imagery and inviting links for their customers to explore the Tourneau story, engage with their fine collection of luxury brands, obtain service and repair, and buy and sell certified pre-owned timepieces. The site features extensive educational resources, such as the basics of watch anatomy, comparison of construction materials, and overview of watch movements, and even a glossary.

About Lyons Consulting Group (
Lyons Consulting Group (LYONSCG) is the industry’s premier eCommerce digital agency, serving brands, retailers, and B2B organizations with tailored solutions that maximize their online potential. Headquartered in Chicago with offices around the world, the firm offers a full range of digital strategy, digital marketing, application hosting and support, experience design and eCommerce implementation services for the Demandware, hybris and Magento platforms.

LYONSCG is the recipient of the Demandware Delivery Partner of the Year, Magento Partner Excellence and Magento Innovator of the Year awards. LYONSCG’s approach is holistic—we provide every client with a creative, robust and increasingly profitable eCommerce website. LYONSCG is eCommerce Realized!

About Tourneau:
Tourneau, the largest luxury watch retailer in the United States, is celebrating its 115th Anniversary in 2015. Renowned for its unparalleled customer service and extensive selection of new and Certified Pre-Owned watches, Tourneau offers over 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Breitling, Vacheron Constantin, Jaeger- LeCoultre, and Panerai. In addition to the more than 8,000 unique styles, Tourneau also purchases and trades timepieces online and in stores nationwide.

Steve Susina

About the author

Steve Susina

Subscribe to our blog

Let's discuss the next step in your commerce journey.

XSchedule a meeting