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Lyons Consulting Group Announces LYONSCG eCommerce Accelerator (LEA) for Demandware

Steve Susina • September 14, 2015

Lyons Consulting Group Announces LYONSCG eCommerce Accelerator (LEA) for Demandware
Mathis Brothers Furniture Company Named as Launch Customer for the Service

Chicago, IL – 14 September 2015 – Lyons Consulting Group (LYONSCG) today announced availability of the LYONSCG eCommerce Accelerator (LEA) for the Demandware eCommerce platform. Mathis Brothers Furniture Company, a leading family-owned furniture retailer headquartered in Oklahoma City, will be the launch customer for the platform. The site is expected to launch in the fourth quarter of 2015. Lyons is the premier eCommerce digital agency serving online retailers, branded manufacturers, and B2B merchants.
LEA is a pre-defined package of professional services that complements the base Demandware Commerce capability, offering additional functionality, pre-selected integrations, and select design services from LYONSCG. LEA for Demandware delivers a fully responsive Demandware-based store in 8 to 10 weeks, without spending a fortune.

Rit Mathis explained Mathis Brothers adoption of the new technology as an investment for today and for the future.

“In the long run, we believe the LEA package will more than pay for itself by helping us realize the full value of our spending,” he said. “We’ve been innovating in the home furnishings industry for more than 60 years, and we believe this step will help us move to the front of the line for eCommerce in the home furnishings business.”

LYONSCG leverages the experience gained during its decade-long partnership with Demandware to build LEA, bundling professional services together with best practices in shopflow design, Demandware feature functionality, core integrations, and a fully responsive design for a fixed fee. Customers can accept this base package, or they can extend capability with additional feature functionality or integrations.
“With LEA for Demandware, we can now offer clients the award-winning Demandware eCommerce platform that includes everything they need to get started—delivered for an affordable fixed cost and in a very accelerated timeframe.” said Rich Lyons, CEO and President of LYONSCG. “We’re pleased to deliver this functionality to our customers.“

With LEA, Clients skip much of the initial planning and development phases of a typical Demandware implementation because LEA uses LYONSCG’s pre-developed, off-the-shelf design, implementation plan, and pre-built integrations. LYONSCG estimates that an online retailer can save up to 60% of the estimated cost of an implementation if they bought similar functionality separately from a typical digital agency.
“Lyons eCommerce Accelerator is a response to Demandware client needs for rapid deployments at an affordable price point. This is exactly the type of innovation we expect from our Strategic Tier Solution Partners,” commented David Port, vice president, worldwide partner marketing & programs at Demandware. “Experience leads to efficiency and LYONSCG is passing that benefit on to Demandware clients while enabling them to get online more quickly.”

Earlier this year, LYONSCG was named Demandware Delivery Partner of the Year.

The Demandware for LEA platform is currently available for LYONSCG customers around the world.


Lyons Consulting Group (LYONSCG) is the industry’s premier eCommerce digital agency, serving brands, retailers, and B2B organizations with tailored solutions that maximize their online potential. Headquartered in Chicago with offices around the world, the firm offers a full range of digital strategy, digital marketing, application hosting and support, experience design and eCommerce implementation services for the Demandware, hybris and Magento platforms.

LYONSCG is the recipient of the Demandware Delivery Partner of the Year, Magento Partner Excellence and Magento Innovator of the Year awards. LYONSCG’s approach is holistic—we provide every client with a creative, robust and increasingly profitable eCommerce website. LYONSCG is eCommerce Realized!


For a comprehensive selection of home furnishings at everyday low prices, including living room furniture, bedroom furniture, dining room sets, kid’s furniture, mattresses and everything else customers need for their homes, Mathis Brothers has been a one-stop destination since 1960. They also offer the best customer service in the industry, backed by their Lowest Price Guarantee and 1-Year Comfort Guarantee. On their website and in their huge showrooms visitors can shop well over 10,000 individual items, with an endless number of custom design possibilities in their Design Centers. Mathis Brothers carries the best name brands, including Ashley, La-Z-Boy, Lane, Bernhardt, Hooker, Century, Marge Carson, Tempur-Pedic, Sealy, Serta, and many others. They currently have four furniture stores, two in Oklahoma and two in California, each of which is the largest furniture store in its marketing area. The company also currently has ten Mathis Sleep Center locations in Oklahoma, Texas, and California.

Steve Susina

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Steve Susina

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