Understanding the Customer Journey
The following is an excerpt from the LYONSCG White Paper – The Building Blocks of Unified Commerce. Arguably the most important facet of understanding your customers is understanding their […]
WELCOME TO THE
Designing a Great BOPIS Experience
If you wait until the last second to do your holiday shopping, buying online and picking up in-store (BOPIS) is your best friend. Store pickup has become a staple of […]
Multi-Channel vs. Omnichannel Commerce
With the onslaught of new technology and new marketing strategies comes a wave of buzzwords…it is marketing after all. There may not be hotter commerce topics right now than multi-channel […]
Singles’ Day 2017: Breaking Records with Unified Commerce
Question: what is the largest single online shopping day in the world, Cyber Monday or Black Friday? Neither. The correct answer is Singles’ Day. Held annually on November […]
Unified Commerce: What Works, What’s Worth Trying, and What’s Just Hype
Last week, we had the pleasure of hosting many of our clients in Chicago at LYONSCG Commerce Connect, our annual client forum. By all accounts, it was a great event […]
Magento Imagine 2017: Keeping Customers at the Core
For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together […]