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Understanding the Customer Journey

Unified Commerce February 1, 2019

The following is an excerpt from the LYONSCG White Paper – The Building Blocks of Unified Commerce.   Arguably the most important facet of understanding your customers is understanding their […]

Designing a Great BOPIS Experience

Unified Commerce December 21, 2018

If you wait until the last second to do your holiday shopping, buying online and picking up in-store (BOPIS) is your best friend. Store pickup has become a staple of […]

Multi-Channel vs. Omnichannel Commerce

Unified Commerce January 23, 2018

With the onslaught of new technology and new marketing strategies comes a wave of buzzwords…it is marketing after all. There may not be hotter commerce topics right now than multi-channel […]

Magento Imagine 2017: Keeping Customers at the Core

Unified Commerce April 19, 2017

For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together […]

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