Understanding the Customer Journey
The following is an excerpt from the LYONSCG White Paper – The Building Blocks of Unified Commerce. Arguably the most important facet of understanding your customers is understanding their […]
WELCOME TO THE
The Customer Journey: Walk In Your Customers’ Shoes
The world of digital commerce is a seemingly never-ending cycle of new technology, design trends, strategic branding opportunities, and the occasional big hit (or miss) that rattles the industry for […]
Customer Journeys in Salesforce Marketing Cloud: Making a More Relevant Experience
Like a tree falling in an empty forest with no one around to hear, even the most perfectly crafted marketing message isn’t going to be noticed unless it reaches the […]
Webinar Recap: Digital Content and the Customer Journey
In the ever-changing landscape of digital commerce, there remains one constant: customers expect easier, more efficient ways to shop how, when, and where they want. In 2018, the rate of […]