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Why Product Reviews Belong On The Product Page

Customer Experience February 26, 2019

Strong relationships between brands and shoppers are built on one thing: trust. Becoming a trustworthy brand, however, has gotten considerably more difficult: modern consumers trust each other more than the […]

Writing for a Robot? Try Sounding More Human

Customer Experience February 13, 2019

Even the strongest opponents of Siri will admit to, at least, one story in which they managed to get her to say something…alarming. But, like it or not, digital devices […]

3 Ways Content Connects to Commerce

Customer Experience January 31, 2019

The modern customer journey takes numerous twists and turns. From initial research to post-purchase engagement, shoppers are relying on content and taking more control over their journey than ever before. […]

The Value of Headless Commerce

Customer Experience October 24, 2018

Digital transformation is a major force shaping modern business strategies. Brands recognize the need to reinvent their customer experiences to meet today’s demand for seamless, personalized, omnichannel shopping and buying. […]

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