What Are Browser Cookies and How Do They Work?
With spring finally here, I decided it was time to buy a new pair of running shoes. My friend just told me about a new style of Nikes that recently […]
Digital Marketing
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Three Simple A/B Tests That Produced Surprising Results
With A/B and multivariate testing now fully on the radar of business owners and CMOs, it’s becoming clear that test results can have a measurable impact on eCommerce optimization, conversion, […]
6 Do’s and Don’ts for a Successful eCommerce Social Strategy
Over the past five years, all eyes have turned to social. What eCommerce businesses once questioned as a trend has become a staple of the eCommerce landscape. Nothing speaks to […]
How to Develop a Plan for A/B Testing Your eCommerce Site
A/B testing offers a host of benefits for your eCommerce website, from improved conversion rates, traffic, and SEO to sales, revenue, and your business’s overall bottom line. Knowing what, how, […]
Learn How to Integrate Social and Email at Listrak’s Customer Connections NYC
By Mary Clare Riordan, Marketing Manager Next week, LYONSCG is sponsoring Listrak’s Customer Connections event on February 2 in New York City. This will be a great event for retail […]
Caching Performance Analysis in Demandware
By Shane Soifert, Technical Lead A slow-loading eCommerce website affects conversions and revenues. Kissmetrics reports that 40% of website visitors will abandon a website with page load speeds over three […]