SAP’s New Solutions – Customer Experience and Beyond
“We earn trust in drops and lose it in buckets. It’s no longer a nice-to-have, it is the cost of doing business.” – Bill McDermott, CEO of SAP […]
Customer Experience
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LYONSCG 2018 Commerce Connect Forum: A New Imperative
On Monday, June 11th, we hosted our sixth annual LYONSCG Commerce Connect client forum at the Ivy Room in downtown Chicago. From omnichannel personalization strategies to order management intricacies, the […]
Customer Journeys in Salesforce Marketing Cloud: Making a More Relevant Experience
Like a tree falling in an empty forest with no one around to hear, even the most perfectly crafted marketing message isn’t going to be noticed unless it reaches the […]
Meet Our Pride: Bethany Platter
Name: Bethany Platter Position and Practice: BA Lead, Commerce Realized Location: Ann Arbor, MI LYONSCG Tenure: 2 Years Q: First off, tell me a bit about yourself A: I’m a realist. A mom. […]
Instagram and eCommerce
Instagram and eCommerce seem like they were made for each other. With over 800 million users, the image-based social platform has the scale and style to engage shoppers, build brand […]
How It Works: Cryptocurrency in eCommerce
By now, you have almost certainly heard about Bitcoin, blockchain technology, and the concept of cryptocurrency. At the same time, you may be left wondering if these topics hold any […]