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LYONSCG at Dreamforce 2018: Lilly Pulitzer, NYDJ, and Other Can’t-Miss Sessions

Christian Sharrow-Blaum • September 18, 2018

The digital world moves at a breakneck pace. Luckily, there is one event where the entire industry can come together to learn, share, and experience digital innovation: Dreamforce 2018.

Dreamforce 2018 promises to be the biggest and best software show yet. As the exclusive Retail Headliner Sponsor of Dreamforce, LYONSCG and Capgemini will be in the thick of the action at Booth 918, in the Retail Campground and in the Retail, Commerce and Marketing Lodge. Say hello and learn how we can help you realize your commerce goals!

From September 25 through 28, nearly 200,000 people will converge on San Francisco for more than 2,700 sessions spanning every technology, role, and industry. The amount of content the show packs into four days is truly staggering.


LYONSCG Clients in the Spotlight

One of the sessions we are most looking forward to is Lilly Pulitzer’s digital transformation journey. The iconic women’s fashion designer wanted to optimize both its front- and back-end systems to capture the insights that enable personalized and relevant shopping experiences. The brand wanted to quickly launch a robust, feature-packed experience to get out in front of rapidly changing customer expectations and create new channels for growth.

Lilly Pulitzer leveraged the expertise of LYONSCG’s Unified Retailer Accelerator to implement and integrate Salesforce Commerce and Marketing Clouds, creating a sophisticated Multi-Cloud Salesforce solution in fewer than 12 months. Stop by the Palace Hotel, East Theater on Tuesday, September 25 at 9:30 am to learn all about our holistic approach and how that created immense value for Lilly Pulitzer. (Don’t worry… there will be coffee.)


Commerce Accelerated

On a more technical note, LYONSCG VP of Technology Services and CIO, Brian Wolfe, and Sr, Solutions Architect, Jeff Murray, will take the stage on Thursday the 27th at 2:30 pm in the Palace Hotel’s West Theater to do a deep dive into the Unified Retail Accelerator solution that enabled Lilly Pulitzer to get their sophisticated experience to market in such a short timeframe. They will also touch on our proprietary Grocery Accelerator solution that is getting grocery and quick-serve businesses into the digital arena within an expedited timeframe.

Dreamforce 2018 is chock-full of LYONSCG clients and their success on Salesforce. At 1:00 pm on Wednesday in Moscone West Room 2000, we’ll share the unique story of NYDJ and its revitalized eCommerce presence supported by Salesforce Multi-Cloud functionality. This incredible story highlights the importance of scalability and stability within a retailer’s technology stack.


The Cutting Edge

Even after these amazing client stories, LYONSCG and Capgemini are just getting the Dreamforce 2018 magic started. Attendees can also come to see what’s on the cutting edge of digital transformation and speak to our top technologists who will share their expertise and knowledge on driving connected experiences.

Later on Wednesday the 26th, at 2:30 pm, we’ll be in Moscone South, Campground Theater 1 to talk about the rapidly growing trend of conversational commerce. Voice-activated experiences are building meaningful relationships between retailers and shoppers, and this trend will only continue to grow. Salesforce and Capgemini are developing a number of solutions to help early adopters build conversational commerce channels and scale them into the future.

Every year, Dreamforce manages to pack more valuable content into an already amazing show. If you want to discuss any of these sessions, or just stop by to find new ways to optimize the connected eCommerce experience, schedule a meeting and come by Booth 918 or the Retail Campground. We’d love to see you!

Christian Sharrow-Blaum

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Christian Sharrow-Blaum

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