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170,000 People are Heading to Dreamforce—and I’m One of Them!

Mary Clare Riordan • November 2, 2017

According to the countdown clock on the Dreamforce website, we’re now less than four days away from the largest software conference in the world! And this year, for the first time, I’ll be joining more than 170,000 of my closest friends to experience all that the show has to offer.

While I’ve attended my share of industry events and conferences, I know that at Dreamforce, I can expect so much more than legions of lanyard-laden attendees, bright lights on the expo floor, and artic temperatures in the breakout session rooms.

Here are the top highlights I’m looking forward to:


The Learning Event of the Year

Salesforce calls their annual conference “the learning event of the year,” and for good reason. There are more than 3,200 sessions that promise to deliver the latest information and updates about all things Salesforce.

I’m excited to check out some of the Commerce Cloud sessions—more than two dozen in fact!—covering topics such as mobile, unified commerce, Commerce Cloud Einstein, and much, much more.

Our very own clients will be speaking too! Make sure to check out Stance’s presentation about AI-powered Commerce, and a session on how GoPro combines Commerce Cloud and Service Cloud to turn shoppers into advocates.

Many of these sessions will be held in the Marketing, Commerce and Retail Lodge at the Palace Hotel—which, as its name suggests, will be a hub for all things marketing, commerce, and retail throughout the week.


LYONSCG will be there!

Speaking of the Marketing, Commerce and Retail Lodge… that’s just ONE of the places LYONSCG will be based throughout the show. We’re a sponsor in the lodge, and will be there to meet attendees and speak about our Commerce Cloud and Marketing Cloud capabilities.

We’ll also be in Booth 1809 in the Customer Success Expo, and a part of the Capgemini exhibit in Booth 1018. Make sure to stop by, meet the team, and learn why we are an award-winning Salesforce partner! You may even get to take home a new friend! (see pic below)


Keynotes and Keys’ Notes

Dreamforce is of course about a lot more than just the technology. It’s about innovating, thinking, and inspiring. With keynotes from Michelle Obama, Marc Benioff, and Ashton Kutcher, attendees will leave San Francisco inspired to make a difference in their jobs and lives.

On Tuesday night, AT&T Park will be abuzz with thousands of people ready to party in the stands. Unfortunately for San Francisco Giants fans, the excitement won’t be due to playoff baseball, but instead for Dreamfest.

While you can always expect keynotes at Dreamforce, this year you can also expect Key’s notes! (Get it?!) This year’s concert, which will benefit UCSF Benioff Children’s Hospital, has Alicia Keys and Lenny Kravitz as the night’s entertainment. I don’t know about you, but you’ll be able to catch this American Woman rocking out to Girl on Fire—just no blackmail videos, please!


As the rest of the LYONSCG team and I get ready for an exciting week ahead, we want to wish you safe travels and an enjoyable time at Dreamforce. And if you get the chance, please stop by and say hi to us at the show—we’d love to see you!

Schedule a meeting with LYONSCG at Dreamforce.

Mary Clare Riordan

About the author

Mary Clare Riordan

Mary Clare Riordan is the Marketing Programs Manager at LYONSCG. When she's not running creative demand generation campaigns, you can find her cheering on Boston sports and Marquette basketball, running along the Chicago lakefront, or spending time with family and friends.

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