On-Demand Webinar: Data-Driven eCommerce Design
The digital customer experience is an important component of every business. Today’s shoppers expect seamless shopping flows and continuous engagement, but the thought of designing this type of unified experience can be daunting.
So, how can you integrate these customer demands and expectations into the design process? It all starts with a data-driven design roadmap.
Grounded in research and in-depth assessments, the roadmap building process generates meaningful data and insight that inspires innovation, addresses customer needs, and drives long-term results.
LYONSCG has a successful track record of implementing roadmaps for businesses of various sizes and industries. Mike Davidson, Executive Creative Director, and Matt Glaze, UX Director, dedicated a section of their webinar to emphasizing the importance of collecting the right consumer insights, analytics, and research to guide a successful design roadmap.
In their free, on-demand webinar, Mike and Matt addressed several important areas of focus, including:
- How to quickly recognize challenges using a roadmap to identify new opportunities and improve the entire consumer experience.
- Compelling ways to use consumer insights, analytics, and market research to make informed decisions.
- Key assessments and tests that can jumpstart your strategic planning.