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Charlotte Russe Partners with LYONSCG to Launch Stylish New eCommerce Site

Anna Walsh • December 13, 2016

Digital agency provides eCommerce strategy, implementation
and support services for leading fashion brand Charlotte Russe

Charlotte Russe Website

Chicago, IL – December 13, 2016 – Lyons Consulting Group (LYONSCG), the premier digital agency for eCommerce serving retailers, branded manufacturers and B2B merchants, today announced that it has been engaged by Charlotte Russe, a fast fashion apparel retailer, to provide eCommerce strategy, implementation and support services. Leveraging an enterprise cloud commerce platform, LYONSCG developed a master architecture for eCommerce that can be used as the foundation for multiple branded sites. LYONSCG completed the development of the company’s flagship site,, launching in time for the back-to-school shopping season.

Since 1975, Charlotte Russe has offered trendy women’s fashion at great prices. The brand offers a wide range of apparel and accessories including denim, dresses, tops, shoes and jewelry.

Charlotte Russe needed an eCommerce solution that would enable the business to scale and innovate at a faster pace in order to meet its customers’ growing demands for a robust and seamless eCommerce experience. Fast time-to-market was critical, as the company wanted to be live with its new site before the back-to-school season. Charlotte Russe selected LYONSCG because of its extensive expertise working with the commerce platform, and its proven track record with leading fashion brands.

“We had an aggressive timeline and a fairly complex project, so it was critical that we work with a partner who was proven and reliable, with significant experience in our space,” said Carrie Welch, SVP of Digital Experience at Charlotte Russe. “LYONSCG was that partner for us, demonstrating great willingness to do whatever was necessary to deliver our project without sacrificing quality, on time in advance of the back-to-school season.”

LYONSCG led a highly coordinated effort across multiple third parties, including a creative design agency, to launch the site in less than six months. The site includes back-end integrations with order management, payment, tax, analytics, a new native APP, social sharing and other technologies. Post launch, LYONSCG has been retained to provide ongoing support services.

“We’re very excited to be working with Charlotte Russe,” said Rich Lyons, President and CEO of LYONSCG. “The client had very clear objectives and our team was fully committed to helping them achieve their goals. The hard work paid off as the new site looks great, and most importantly, we were able to meet Charlotte Russe’s go-live date. We look forward to our continued partnership.”

About Lyons Consulting Group

Lyons Consulting Group (LYONSCG) is the premier digital agency for eCommerce, combining proven methodologies, deep technical expertise and award-winning design to create immersive brand experiences that engage and convert consumers. Hundreds of leading B2C and B2B brands trust LYONSCG to realize their eCommerce vision and continually optimize it to drive revenue and profitable growth. LYONSCG is a strategic partner of Salesforce Commerce Cloud, SAP Hybris and Magento and is the recipient of Salesforce Commerce Cloud Global Sales Partner and Delivery Partner of the Year awards; and Magento Partner Excellence and Magento Innovator of the Year awards.

Anna Walsh

About the author

Anna Walsh

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