This Week’s Digital Commerce Tips, News & Insights
Here’s what we’ve been reading and talking about this week:
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1. Is your eCommerce website losing money? These might be the reasons why.
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2. Many enterprises miss out because they don’t know enough about their mobile users’ preferences and behaviors.
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3. Women are highly engaged on social media. Should you up your social strategy?
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4. Marketo was acquired by Vista Equity Partners in a $1.79 billion deal.
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5. And, similarly, Salesforce plans to buy Demandware for $2.8 billion.
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6. How to create “always-on” content without losing your mind.
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7. If your boss doesn’t think brand awareness content generates revenue, here’s how you can make the case.
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8. Congratulations, you have a content strategy! Now you need processes, workflows, and role assignments across teams. Here’s how to do it.
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9. Beyond the customer journey: designing customer experiences with empathy.
Brooke Seldin is a marketing content specialist in LYONSCG’s Chicago office. She is a writer, an editor, and a content strategist who specializes in eCommerce, technology, and digital marketing for B2C and B2B organizations. She can be reached at bseldin@lyonscg.com.
