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Steve Susina • July 30, 2015

Magento-based site brings delectable fun to this fast-growing candy and gift provider

Chicago, IL (July 23, 2015) –LYONSCG, the premier eCommerce digital agency serving online merchants, branded manufactures and B2B organizations, announced today the launch of a newly designed website for IT’SUGAR, the world’s coolest candy retailer. The new website, built on the Magento Enterprise eCommerce platform, is now live at There, customers will find an enhanced consumer experience including intelligent search functions, ratings and reviews sections, and end user social media integration.

“We have been so fortunate to have been able to build such a loyal fan base that keeps coming back to our stores for more IT’SUGAR fun,” says Jeff Rubin, CEO and Founder of IT’SUGAR. “Our goal is to make it just as easy and fun for our fans to shop for their favorite candy over a few laughs with friends online.”

The new functionality will bring more fun to IT’SUGAR customers, and includes an enhanced and intelligent search function that enables customers to find products with ease. Customers can also give input on products with the ratings and review function. In addition, consumers can share their favorite products through social media with a simple click of the button and add products to a “wish list” which can be shared for a future gift. Finally, for added convenience the new site automatically adjusts so that it can be viewed on both mobile and desktop devices.

“I’m confident that this new site is going to bring endless sweet fun and excitement for IT’SUGAR and their online fans,” said Rich Lyons, President & CEO of LYONSCG. “This is a great example that shows how great design, solid eCommerce platform implementation, and a terrific brand can combine to create eCommerce magic!”

With over a thousand indulgent confections and an array of irreverent novelty items, IT’SUGAR is “the place” to satisfy a sweet tooth, or get a gift for anyone that could use a good laugh. It is the home to some of the world’s largest boxes of candy and exclusive gifts that cannot be found anywhere else. Some of the newest exclusive items to hit the website include a larger “big kid” size of SOUR PATCH KIDS® in individual flavors, a 1.9 pound giant box, apparel and accessories. It has also never been easier to find lollipop sensation Chupa Chups in the US than at


Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT’SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as London, Panama, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a movement where life doesn’t have rules – the IT’SUGAR movement. 

About Lyons Consulting Group (

Lyons Consulting Group (LYONSCG) is the industry’s premier eCommerce digital agency, serving brands, retailers, and B2B organizations with tailored solutions that maximize their online potential. Headquartered in Chicago with offices around the world, the firm offers a full range of digital strategy, digital marketing, application hosting and support, experience design and eCommerce implementation services for the Demandware, hybris and Magento platforms.

LYONSCG is the recipient of the Demandware Delivery Partner of the Year, Magento Partner Excellence and Magento Innovator of the Year awards. LYONSCG’s approach is holistic—we provide every client with a creative, robust and increasingly profitable eCommerce website. LYONSCG is eCommerce Realized!



Steve Susina

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Steve Susina

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