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Steve Susina • July 13, 2015


CHICAGO, IL—July 13, 2015—Lyons Consulting Group (LYONSCG), the premier eCommerce digital agency serving online retailers, brand manufacturers, and B2B merchants, announced today that it has become a systems integration partner of Riskified, a venture-backed eCommerce fraud prevention solution provider. Riskified enables online merchants to accept credit card transactions they would otherwise decline, as it covers all approved orders with a 100% chargeback guarantee in case of fraud.

“We strive to help our clients realize their full eCommerce potential and are always looking for innovative solutions for today’s eCommerce challenges,” says Rich Lyons, CEO and President of LYONSCG. “Our partnership with Riskified is going to help our customers reduce lost sales due to improperly denied transactions.”

Riskified’s data shows that between 40% and 80% of transactions typically denied by online merchants are actually false declines, meaning they are legitimate transactions that should have been approved. Falsely rejecting good orders results not only in lost revenue, but also in insulted customers. Online merchants that invest in reducing false declines stand to significantly increase revenues and improve consumers’ shopping experience. Retailers such as Burton, Vestiaire Collective, Farfetch, and Ssense have all achieved higher approval rates with Riskified.

“Working with LYONSCG will help us evangelize the value that merchants can gain by reducing fraud declines from high-risk credit card transactions,” said Andy Freedman, CMO at Riskified. “Their experience working with platforms like Demandware, hybris, and Magento will simplify implementation and speed time-to-revenue for our customers.”

The partnership is currently effective and LYONSCG can incorporate the Riskified solution into websites they build for online merchants.

About Riskified

Riskified is a leading eCommerce fraud management solution trusted by hundreds of brands across the world. Headquartered in Tel Aviv with offices in the U.S., Riskified utilizes machine learning models, behavioral analytics, device fingerprinting and other fraud detection methodologies to accurately analyze and approve eCommerce orders. Thanks to the exceptional accuracy of its fraud review process, Riskified can identify and prevent fraud while ensuring good customers are not turned away. With full chargeback insurance on approved orders and pay-for-performance model, Riskified is an economical and effective solution in helping merchants fight fraud and improve their top- and bottom-line sales. For more information, please visit us at

About Lyons Consulting Group

Lyons Consulting Group (LYONSCG) is the industry’s premier eCommerce digital agency, serving brands, retailers, and B2B organizations with tailored solutions that maximize their online potential. Headquartered in Chicago with offices around the world, the firm offers a full range of digital strategy, digital marketing, application hosting and support, experience design, and eCommerce implementation services for the Demandware, hybris, and Magento platforms.

LYONSCG is the recipient of the Demandware Delivery Partner of the Year, Magento Partner Excellence, and Magento Innovator of the Year awards. LYONSCG’s approach is holistic—we provide every client with a creative, robust and increasingly profitable eCommerce website. LYONSCG is eCommerce Realized!

Steve Susina

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Steve Susina

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