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Come get a Roary at IRCE!

Mary Clare Riordan • May 26, 2015

Wrigley’s outfield walls are covered with ivy, tourists are back at the Bean, and Lake Michigan has finally thawed. You know what that means…it’s summer in Chicago and time for IRCE!


LYONSCG is very excited to be participating in the Internet Retailer Conference & Exhibition (IRCE), which gives attendees the opportunity to network with and learn from people across the industry. The event will be held at McCormick Place in Chicago from June 2-5.

If you’re heading to the show, make sure to stop by Booth 545 to meet with the LYONSCG team and to pick up one of our prized stuffed Roaries. LYONSCG experts will be on hand throughout the event to meet with show attendees to discuss how they can realize their eCommerce potential.

We’ve also got a couple of the best and brightest in the industry presenting at the show. Make sure to stop by the following sessions:

This session will provide a framework for top execs of e-retail organizations to assess the risks and rewards of Bitcoin. It will provide a background on Bitcoin, discuss reasons an e-retailer should consider it, address some of the major questions around Bitcoin based on facts, and provide guidelines to perform a risk & reward analysis, determine its relevance to the business objectives and establish a high-level strategy.

  • Mobile Marketing Musts presented by Danielle Savin, Director of Digital Consulting Services at LYONSCG, and Dawn Trenson, Director of eCommerce at Steven Alan; Wednesday, June 3, 3:30-4:00PM

Mobile marketing must be approached holistically and should concentrate on a “user-first” experience. In this session, you’ll learn what user-first design is, gain an understanding of mobile measurement and analytics tools, discover the opportunities in mobile ad deep-linking, and more.

If you’re looking for something to do on Tuesday night of the conference, we’d love for you to join us, along with our co-hosts Demandware and Invodo, for an evening of fun, good food, and great company on June 2. It’s sure to be one of the best networking parties in Chicago. Register here!

If you have any questions about IRCE, or would like to meet with us one on one at the conference, feel free to email Mary Clare Riordan at to set up a time.

We look forward to welcoming all show attendees to our home town and to seeing you all at IRCE!

Mary Clare Riordan

About the author

Mary Clare Riordan

Mary Clare Riordan is the Marketing Programs Manager at LYONSCG. When she's not running creative demand generation campaigns, you can find her cheering on Boston sports and Marquette basketball, running along the Chicago lakefront, or spending time with family and friends.

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