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Pac Sun – Demandware

Steve Susina • May 30, 2013

“Because our target demographic is extremely tech-savvy, our ecommerce and mobile channels are critical to our overall business strategy. We couldn’t be happier with selecting Lyons as our ecommerce integration partner. Lyons has exceeded our expectations in terms of speed, accuracy and overall partnership.”

Mondy Beller, Vice President of Ecommerce


PacSun had outgrown its previous ecommerce platform and needed a more scalable solution in order to support its growth and provide the shopping capabilities that their shoppers have come to expect.


Lyons Consulting Group migrated the site onto the more robust Demandware ecommerce platform and added several custom features, including thirteen 3rd party integrations such as Gigya Social Sign in and Visa V.Me. Through this process, lyonscg produced a more flexible front-end, improved content manageability, all while creating a fun, engaging, and intuitive shopping experience when browsing either the ecommerce or mobile sites.


In addition to updating their online presence, PacSun improved their in-store presence as well. Lyons Consulting Group created a customized iPad website that allows sales associate in the stores to purchase merchandise for customers when the desired product is not available in the store. 

ecommerce platform



backend integrations
platform implementation
web development
technical development
quality assurance
mobile website
website support

Steve Susina

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Steve Susina

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