Hello Kitty – Demandware
“from june/july the repeat purchase rate increased from 10 to 20%.”
– samantha lee, ecommerce director of hello kitty
Sanrio, the US marketer of Hello Kitty merchandise, wanted to upgrade its online store because the current site did not support the merchandising and promotion capabilities it needed.
lyonscg successfully designed and implemented Sanrio’s ecommerce site to have robust merchandising and marketing capabilities.