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Sam’s Wines – Demandware

Steve Susina • May 24, 2013

“we increased by more than 50% the number of visitors from google over last year.”
– ryan lodge, sam’s wine


Sam’s needed to increase conversion rates and cart size on its commerce site. They needed more flexibility for merchandising and promotion, while reducing reliance on IT resources.


lyonscg implemented the new site on the robust Demandware platform. Eight weeks after launching, they doubled products sold on the site month-to-month over last year. The site also enhanced suggestive search capabilities to captivate shoppers allowing for greater spend.

ecommerce Platform



web development
website design support
information architecture
backend integration
quality assurance
ongoing monthly support

Steve Susina

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Steve Susina

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