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Evolution Wines Toasts the Launch of New eCommerce Site

Steve Susina • May 24, 2013

NORTHBROOK, IL  – Evolution Wines & Spirits, a wine, spirits and craft beer destination retailer, today announced the launch of their brand new eCommerce site,  Wanting to increase their marketing scope, Evolution Wines chose to build an online marketplace to compete within the fragmented wine and spirits space. Evolution Wines selected Lyons Consulting Group, the premier eCommerce design, development and support firm, to design and build the site because of their extensive eCommerce experience and dedication to customer service.

The leadership team behind Evolution Wines & Spirits is the team that launched, operated and sold Sam’s Wines and Spirits, the nation’s highest grossing alcohol beverage retailer from 1990-2007.

“Once we partnered with Lyons, we were able to get our new site up-and-running quickly,” said Brian Rosen, Operational Partner of Evolution Wines. “The team at Lyons took the time to learn our business and understand the relationship between the shopper and the product.”

Lyons Consulting Group’s team created a clean design and well thought out navigation to enable customers to effortlessly shop for their favorite alcoholic beverages by type, variety, country of origin, or price. The site was built on the Magento platform which allowed for additional flexibility, manageability, and scalability. Other features of the site include:

  • Integration with their social networks such as facebook, e-newsletters, and wine blog
  • In-store event listings featuring tastings, wine and food dinners, daily promotions and more
  • Incorporated Magento’s review functionality, allowing clients to provide feedback about different wines, beverages or coordinating glassware

“With over 50 Magento sites under our belt, I was confident we could quickly produce a good-looking site with all of the features and functionality Evolution Wines needed,” said Rich Lyons, President of Lyons Consulting Group.

The site was launched on April 2, 2011 and has already over 1000 unique visits a day.

Evolution Wines
Evolution Wines & Spirit stores are quaint wine shops with a serious commitment to service and knowledge. We aren’t a warehouse store. We believe our guests want to learn about wines and appreciate the thoughtful interaction with trained wine professionals in our stores.  

Lyons Consulting Group
Lyons Consulting Group (lyonscg) is the premier eCommerce design, development and support firm dedicated to help clients continually grow and succeed in their online business.  With a proven track record to deliver creative, robust and most importantly, increasingly profitable eCommerce sites, our diverse group of experts are committed to customer satisfaction and project excellence.

As the leading Magento and Demandware partner in the US, lyonscg has years of experience in eCommerce creative design, platform customization, technical development, backend integration, quality assurance and support. lyonscg understands each of their client’s sites and needs are unique, yet are able to deliver each and every time. Bottom Line: Lyons Consulting Group will help your online business know more, do more, and sell more. Guaranteed. For more information about lyonscg or to see their extensive list of clients, visit or call 312.564.3142.

Steve Susina

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Steve Susina

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