Event – IRCE 2015 – June 2-5
LYONSCG is very excited to be participating in the Internet Retailer Conference & Exhibition (IRCE), which gives attendees the opportunity to network with and learn from people across the industry. […]
WELCOME TO THE
How to Meet B2B eCommerce Marketplace Challenges with Magento
As discussed in my previous posts on the consumerization of B2B eCommerce and choosing a B2B eCommerce platform, today’s eCommerce climate presents a fast paced and rapidly changing marketplace where […]
Come get a Roary at IRCE!
Wrigley’s outfield walls are covered with ivy, tourists are back at the Bean, and Lake Michigan has finally thawed. You know what that means…it’s summer in Chicago and time for IRCE! LYONSCG is very excited to […]
Developing Modern Mobile Solutions for eCommerce Marketing Campaigns
In today’s online retail market, providing promotional material for users of an eCommerce site has become much more complicated than in the past. While it used to be that managing […]
The Four Elements of Status Quo Bias and how eCommerce Firms can Overcome Them
One of the challenges online marketers face is overcoming “status quo bias.” Status quo bias is defined by Wikipedia as a cognitive bias or preference for the current state of […]
Omni-Channel Retail: the Seamless Shopping Experience your Customers Expect
A shopper enters a men’s clothing store to buy pants. He’s 5”9’ and has a 30-32 inch inseam. However, like most stores, this one only keeps pants with 34” inseams […]