Shoptalk 2019: LYONSCG, Capgemini, and the Future of Retail
Shoptalk 2019 is right around the corner, and we couldn’t be more excited to spend four days with the retail industry’s community of innovators. LYONSCG and Capgemini will be right […]
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The 4 Building Blocks of Successful SEO Strategies
The following is from LYONSCG Director of Digital Marketing, Danielle Savin’s, article in Marketing Land published January 18, 2019. Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces […]
SEO and Navigational Taxonomy
Website redesign and restructuring can be a massive, costly endeavor that involves a plethora of development, design, and marketing specialists. You want to ensure that whatever changes you’re making will […]
SEO’s Role in Mobile-First Design
Retailers used to think of mobile design as a ‘nice-to-have’ optimization. Today, though, an intuitive mobile-first design is mandatory for creating engaging experiences and driving organic traffic. Wait….organic traffic? What […]
SEO Maturity Model: The Phases and Progression of an SEO Campaign
What is the SEO Maturity Model? The LYONSCG SEO Maturity Model is a comprehensive map of the various stages, optimizations, tactics, and results encompassed in a full SEO campaign. This […]
The Best Free SEO Tools for eCommerce
The only thing better than an awesome SEO tool is an awesome SEO tool that’s free. Having the right set of tools is key to successful SEO campaigns. From conducting […]