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Building a Personalization Roadmap: 6 Considerations

Customer Experience May 30, 2019

The term “Personalization” is a massive phrase that spans industries, tools, and teams. Therefore, it’s no surprise that personalization is on almost every organization’s roadmaps. One of the most frequent […]

4 Segments to Kick Start Your Personalization Strategy

Digital Marketing January 31, 2018

Unique and impactful commerce experiences are personalized, and a personalization strategy starts with segmentation. Customers want to see the content, products and offers that apply to them and their needs. […]

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