This article from LYONSCG Executive Creative Director, Mike Davidson, and Senior UX Designer, Russell Schofield first appeared in Total Retail on July 10, 2019. Personalization has typically been an afterthought […]
The term “Personalization” is a massive phrase that spans industries, tools, and teams. Therefore, it’s no surprise that personalization is on almost every organization’s roadmaps. One of the most frequent […]
A quick trip through the source code of a dozen or so sites will show that A/B testing and personalization platforms have permeated every level of digital commerce. Testing and […]
For years, personalization and dynamic content have been top-of-mind for digital marketers, and today, most brands have adopted some form of email personalization. However, as customers’ needs and desires change, […]
Unique and impactful commerce experiences are personalized, and a personalization strategy starts with segmentation. Customers want to see the content, products and offers that apply to them and their needs. […]
My alarm went off at 5:00 am, but I had been awake for at least half an hour already. It was July 11, and I had to run 13 miles […]