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4 Segments to Kick Start Your Personalization Strategy

Digital Marketing January 31, 2018

Unique and impactful commerce experiences are personalized, and a personalization strategy starts with segmentation. Customers want to see the content, products and offers that apply to them and their needs. […]

Analytics and the Path to Personalization

Digital Marketing April 10, 2015

How do you deliver the seamless, personalized shopping experiences that will fuel today’s sales alongside tomorrow’s customer lifetime value? Analytics are key to the path to personalization. Data from mobile, tablet, computer, […]

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