Personalization: How Amazon Got Me to Buy Socks
My alarm went off at 5:00 am, but I had been awake for at least half an hour already. It was July 11, and I had to run 13 miles […]
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Unified Commerce: What Works, What’s Worth Trying, and What’s Just Hype
Last week, we had the pleasure of hosting many of our clients in Chicago at LYONSCG Commerce Connect, our annual client forum. By all accounts, it was a great event […]
Triggered Email Part 2: Deepening Engagement
A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper […]
Magento Imagine 2017: Keeping Customers at the Core
For the past six years, the annual Magento Imagine conference has acted as a magnet for the best and brightest in the global commerce ecosystem. The 2017 iteration brought together […]
Realizing Your Omnichannel Commerce Potential
In today’s world, an omnichannel commerce experience is critical to a successful retail strategy. Implementing omnichannel commerce – the unification of brand experiences and internal systems across channels and devices […]
Triggered Email: Easily Connecting Brands and Shoppers
Triggered email marketing is one of the most effective, sales-driving strategies retailers use to connect with consumers. Through both mobile and desktop, there is an open line of communication that […]