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Cashless Commerce: Ready or Not, Here It Comes

Customer Experience August 3, 2017

If I were asked to describe the retail checkout process in one word, it would have to be, “Processing.” Whether one buys online or in a brick-and-mortar establishment, the checkout […]

Localising Content for Cross-Atlantic Commerce

Globalization July 28, 2017

Localising content for a UK audience means more than just changing a ‘z’ to a ‘s’. For brands and retailers expanding their digital operations across the Atlantic to the UK […]

Creating Graphics for Device-Specific Experiences

Customer Experience July 7, 2017

It’s no secret that today’s consumers shop using a multitude of devices. From phones to tablets to desktops, brands need to deliver a seamless digital shopping experience or risk being […]

Content Design Strategy for Digital Storefronts

Customer Experience June 23, 2017

As the world of eCommerce continues to grow and evolve, sites aren’t thought of as simple web pages, but as digital storefronts. Consumers crave sleek and modern page designs full […]

Triggered Email Part 2: Deepening Engagement

Digital Marketing May 24, 2017

A few weeks ago, I highlighted some basic triggered email tactics that easily and effectively connect brands to consumers. These emails are sent out in response to various specific shopper […]

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