Going Digital Means More than Going Online for B2B
By now, you’ve read the headlines and get the point: it is time for B2B organizations to embrace digital. As we race towards the end of 2017, the B2B eCommerce […]
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Channel Conflict: No Longer a Showstopper for B2B eCommerce
When it comes to B2B eCommerce, buyers are unquestionably in the driver’s seat. Customers act more like free agents, preferring to search and buy online with any computer or mobile […]
B2B eCommerce in 2017: The Time is Now
It’s no secret that digital is transforming retail. Fortune magazine reports that 2016 online holiday sales (November 1 to December 31) grew 11% over the prior year to $91.7 Billion. […]
Game Plan and Americas Customer Days: Two Great eCommerce Events with hybris
By Wayne Brazille, Chief hybris Technical Architect Last week, some members from the LYONSCG team, including myself, had the opportunity to attend hybris Americas Customer Days and Game Plan 2015 in […]
B2B buyer & seller desired features support continued consumerization of B2B eCommerce
One of the major trends we’ve been watching here at LYONSCG is the consumerization of B2B eCommerce. Forrester and Internet Retailer have recently published data that points out that B2B […]
3 Things to Consider when Choosing a B2B eCommerce Platform
Previously, I wrote about the consumerization of B2B and the shift of resources from traditional or catalog sales channels to eCommerce. As B2B buyers shift to eCommerce for current and […]