Going Digital Means More than Going Online for B2B
By now, you’ve read the headlines and get the point: it is time for B2B organizations to embrace digital. As we race towards the end of 2017, the B2B eCommerce […]
By now, you’ve read the headlines and get the point: it is time for B2B organizations to embrace digital. As we race towards the end of 2017, the B2B eCommerce […]
When it comes to B2B eCommerce, buyers are unquestionably in the driver’s seat. Customers act more like free agents, preferring to search and buy online with any computer or mobile […]
It’s no secret that digital is transforming retail. Fortune magazine reports that 2016 online holiday sales (November 1 to December 31) grew 11% over the prior year to $91.7 Billion. […]
By Wayne Brazille, Chief hybris Technical Architect Last week, some members from the LYONSCG team, including myself, had the opportunity to attend hybris Americas Customer Days and Game Plan 2015 in […]
One of the major trends we’ve been watching here at LYONSCG is the consumerization of B2B eCommerce. Forrester and Internet Retailer have recently published data that points out that B2B […]
Previously, I wrote about the consumerization of B2B and the shift of resources from traditional or catalog sales channels to eCommerce. As B2B buyers shift to eCommerce for current and […]