Salesforce B2B Commerce: The Path Forward
Prior to being acquired by Salesforce, the explosive growth of CloudCraze – a premier SaaS B2B commerce solution – could be explained by its Salesforce-native applications and its speed to […]
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B2B Success in the Digital Age Means Updating Your Sales Strategies
This was first published in Martech Advisor on May 20, 2019. It’s trendy to talk about the “B2C-ification” of B2B sales strategies, and there’s a good reason why. It’s because […]
B2B Digital Transformation: What It’s All About
One of the most difficult things about B2B digital transformation is prioritizing what the business needs over what it wants, and doing so across a wide variety of stakeholders. This […]
Going Digital Means More than Going Online for B2B
By now, you’ve read the headlines and get the point: it is time for B2B organizations to embrace digital. As we race towards the end of 2017, the B2B eCommerce […]
Channel Conflict: No Longer a Showstopper for B2B eCommerce
When it comes to B2B eCommerce, buyers are unquestionably in the driver’s seat. Customers act more like free agents, preferring to search and buy online with any computer or mobile […]
B2B eCommerce in 2017: The Time is Now
It’s no secret that digital is transforming retail. Fortune magazine reports that 2016 online holiday sales (November 1 to December 31) grew 11% over the prior year to $91.7 Billion. […]