Primed for Loyalty: How Branded Experiences Are Catching Up to Amazon
Amazon Prime is the gold standard of loyalty programs: you pay $119 once a year and all of your online shopping dreams will come true in a matter of 1 […]
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Digital Marketplaces Part 1: The Basics
What is a Marketplace? Since ancient times, the marketplace is where buyers and sellers come together. And, while eCommerce has fundamentally changed how we shop, the concept of the market […]
Personalization: How Amazon Got Me to Buy Socks
My alarm went off at 5:00 am, but I had been awake for at least half an hour already. It was July 11, and I had to run 13 miles […]