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The Ins and Outs of A/B Testing

Operational Excellence August 11, 2017

When you’ve got a full backlog of projects, a jam-packed marketing calendar, and a long roadmap of 3rd party integrations planned for your eCommerce website, the thought of adding testing […]

Three Simple A/B Tests That Produced Surprising Results

Digital Marketing May 13, 2016

With A/B and multivariate testing now fully on the radar of business owners and CMOs, it’s becoming clear that test results can have a measurable impact on eCommerce optimization, conversion, […]

How to Develop a Plan for A/B Testing Your eCommerce Site

Digital Marketing April 6, 2016

A/B testing offers a host of benefits for your eCommerce website, from improved conversion rates, traffic, and SEO to sales, revenue, and your business’s overall bottom line. Knowing what, how, […]

5 Web Page Testing Tips: Avoid Costly Mistakes

Digital Marketing April 30, 2015

A/B testing, or comparing different versions of a web page to see which performs best, is a crucial part of running a website. Getting it right can take the guess […]

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