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Strong relationships between brands and shoppers are built on one thing: trust. Becoming a trustworthy brand, however, has gotten considerably more difficult: modern consumers trust each other more than the […]
Even the strongest opponents of Siri will admit to, at least, one story in which they managed to get her to say something…alarming. But, like it or not, digital devices […]
The modern customer journey takes numerous twists and turns. From initial research to post-purchase engagement, shoppers are relying on content and taking more control over their journey than ever before. […]
The world of digital commerce is a seemingly never-ending cycle of new technology, design trends, strategic branding opportunities, and the occasional big hit (or miss) that rattles the industry for […]
What is OCAPI? The Salesforce Commerce Cloud Open Commerce API (OCAPI) is an API that allows other applications to securely access the platform’s resources externally from the platform itself. An […]
Digital transformation is a major force shaping modern business strategies. Brands recognize the need to reinvent their customer experiences to meet today’s demand for seamless, personalized, omnichannel shopping and buying. […]