LYONSCG Launches Build-A-Bear’s Magical New Sites
Build-A-Bear is a one-of-a-kind global brand kids love and parents trust. With over 400 locations worldwide, Guests have created more than 170 million furry friends. The iconic brand celebrated its 20th anniversary this year, and wanted its digital experience to reflect the magic of the iconic in-store experience.
Built on Salesforce Commerce Cloud, the new Build-A-Bear digital experience is playful, emotional, and engaging. The beautifully-designed sites feature a brand-new Bear Builder to guide visitors through the process of creating a customized furry friend – including customizing it with sounds, scents, clothing, and accessories.
“We feel like we picked a great partner to support our digital initiatives,” said Mike Early, Senior Managing Director of Information Technology, Build-A-Bear Workshop, Inc. “The LYONSCG team has demonstrated a very high level of commitment, expertise, and creativity. We are incredibly happy with the results and look forward to continuing to work with them as we further enhance our new platform.”
Read more about this story in the press release.