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Destination Maternity Partners with LYONSCG to Deliver Mobile-First Experiences for Moms-to-Be

Julia Ventola • October 3, 2017

CHICAGO, Oct. 03, 2017 (GLOBE NEWSWIRE) — Lyons Consulting Group (LYONSCG), a leading digital agency and global commerce service provider, announced its engagement with Destination Maternity Corporation, the world’s leading maternity apparel retailer. Destination Maternity selected LYONSCG to support the transformation of its digital commerce operations, including the design, development, and optimization of new eCommerce sites for its Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in the U.S. and Canada.

Destination Maternity transitioned from a custom eCommerce platform to Salesforce Commerce Cloud, working with LYONSCG to build a master, multi-site architecture with custom front-end development. The new sites,, and, were developed with a mobile-first approach and feature a new design with more intuitive navigation, improved site merchandising and on-site search, and easier check out. Since launch, conversion rates have increased by more than 40%, and increased units per transaction have fueled top-line sales growth. The initiative is a part of a broader growth strategy for the company, which includes improved inventory management, omni-channel fulfillment, and international shipping.

With more than 1,100 retail locations in the United States and Canada, Destination Maternity Corporation is the world’s leading maternity apparel retailer. Across its three distinct brands, which include luxury (A Pea in the Pod®), value (Motherhood Maternity®), and a maternity superstore (Destination Maternity®), the company offers the largest maternity apparel assortment in the industry.

“The Mom2Be is a digitally connected consumer who expects anytime, anywhere access. Moving our web operations to Salesforce Commerce Cloud gives us the capabilities we need to deliver engaging mobile-first experiences to her,” said Gwen Bennett, VP-eCommerce, Destination Maternity Corporation. “LYONSCG has been a great partner, delivering quality solutions that will scale as our needs evolve. Throughout the project, the team addressed our every need, while delivering on-schedule and on-budget.”

LYONSCG provided strategy, experience design, development and marketing services, including several back-end integrations such as order management, gift cards, store locator technology, and loyalty program technology. Post launch, Destination Maternity continues to work with LYONSCG for ongoing support and agency services.

“We are honored to be working with Destination Maternity,” said Dave Barr, Co-Founder and Executive Vice President at LYONSCG. “The company has always been on the forefront of innovation, from production to distribution to the technology that underpins it all, so this was a natural evolution for them. We delivered a scalable, flexible solution that enables brand-centric shopping experiences tailored to the unique needs of its customers. We look forward to working with them further to drive digital innovation and growth.”

For more details, view the LYONSCG Destination Maternity case study.

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About Lyons Consulting Group
Lyons Consulting Group (LYONSCG) is a leading global commerce service provider, with capabilities that include consulting, digital agency, systems integration, technology services, and managed services. LYONSCG combines proven methodologies, deep technical expertise, and award-winning design to create digital commerce experiences that engage and convert consumers and buyers. Hundreds of leading B2C and B2B brands trust LYONSCG to realize their commerce vision and continually optimize it to drive profitable growth. LYONSCG is a strategic partner of Salesforce Commerce Cloud, SAP Hybris, and Magento; is a recipient of Salesforce Commerce Cloud Global Sales Partner and Delivery Partner of the Year awards, and Magento Partner Excellence and Magento Innovator of the Year awards. For more information, go to

Julia Ventola
Marketing Manager, Content and Communication
Lyons Consulting Group
Tel. 312-564-3196

Julia Ventola

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Julia Ventola

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