April 3, 2017
LYONSCG Helps Haggar Launch a New State-of-the-Art eCommerce Site
New design and custom functionality create a superior shopping experience
Chicago, IL – April 3, 2017 – Lyons Consulting Group (LYONSCG), a leading digital agency and global commerce service provider, today announced its engagement with Haggar Clothing, Co., one of the most recognized menswear apparel brands in America. Haggar partnered with LYONSCG to transform its digital commerce operations and online brand presence, launching the new Haggar.com in February 2017, on budget and ahead of schedule. LYONSCG provided eCommerce strategy, experience design, site development, and implementation, and has been retained by Haggar to provide ongoing support and enhancement services.
Haggar Clothing Co. was founded in 1926 in a one-room office in Dallas, Texas. In 1938, Haggar coined the term “slacks” and has continued to lead menswear innovation and technology for the last 90 years. The launch of the new Haggar.com coincides with the company’s recognition as the #1 selling dress pant and #1 selling casual pant in America (based on The NPD Group Inc.’s Retail Tracking Service, Q4 2016 unit sales of men’s dress pants and men’s non-denim casual pants sold in department stores/national chains).
“We turned to LYONSCG because we needed a partner we could trust with our digital brand strategy,” said Eve Richey, Chief Digital Officer at Haggar. “The LYONSCG team was fully committed throughout the project. This was truly a collaborative effort, where both teams worked together in perfect harmony to achieve our goals. We couldn’t be happier with our new site.”
Haggar selected LYONSCG because of its reputation for quality and its proven track record of success working with leading retailers and brands. The project included transitioning to an industry-leading cloud commerce platform, with a complete site redesign and numerous technology integrations. LYONSCG and Haggar teams worked side-by-side throughout the project, developing, testing, and perfecting the new platform, ultimately delivering a new, state-of-the-art site with a superior shopping experience.
The new Haggar.com features:
- The most extensive selection of Haggar pants and suit separates in an engaging, easy-to-navigate shopping environment
- Custom Pant Finder that lets consumers shop by setting, size, fit and style, to help them identify the pant that best suits their needs
- Reorder functionality, allowing customers to reorder products they have previously purchased quickly and easily
“We’re very proud of the work we did for Haggar,” said Rich Lyons, President and CEO of LYONSCG. “Throughout the project, our teams were in lockstep, and together we built a fabulous, feature-rich site that captures the spirit of this enduring brand. We look forward to our continued partnership and supporting Haggar as it drives further growth and innovation of its digital channels.”
The project included integrations to the following technologies: Radial Order Management, Radial Payments and Fraud, Zeta Mail, Bazaarvoice, BizRate, Adobe Marketing Cloud, and Pepperjam.
About Lyons Consulting Group
Lyons Consulting Group (LYONSCG) is a leading global commerce service provider, with capabilities that include consulting, digital agency, systems integration, technology services, and managed services. LYONSCG combines proven methodologies, deep technical expertise, and award-winning design to create digital commerce experiences that engage and convert consumers and buyers. Hundreds of leading B2C and B2B brands trust LYONSCG to realize their commerce vision and continually optimize it to drive profitable growth. LYONSCG is a strategic partner of Salesforce Commerce Cloud, SAP Hybris, and Magento; and is the recipient of Salesforce Commerce Cloud Global Sales Partner and Delivery Partner of the Year awards; and Magento Partner Excellence and Magento Innovator of the Year awards. For more information, go to www.lyonscg.com.
VP of Marketing