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Seraphine Partners with LYONSCG to Drive Digital Performance and International Expansion

Steve Susina • March 22, 2017

Leading maternity fashion brand turns to LYONSCG for eCommerce support, hosting, and digital marketing services

London, UK and Chicago, IL – March 22, 2017 – Lyons Consulting Group (LYONSCG), a leading digital agency and global commerce service provider, today announced that it has been engaged by Seraphine, the top international maternity fashion brand, to provide application support, hosting, and digital marketing services for eCommerce.

Founded in 2002, Seraphine set out with a vision to revolutionize the maternity-wear industry. Today, it has earned a reputation as the go-to-brand for trendy moms-to-be seeking stylish maternity clothes. Seraphine is the recipient of the Queen’s Award for Enterprise and Richard Branson’s “Fast Track” award for private business.

Seraphine needed a partner who could not only support its online business infrastructure but also continually add value through strategic services that help the company innovate and grow. Seraphine originally engaged LYONSCG for support services, and soon expanded the relationship to include application hosting and digital marketing.

“Working with LYONSCG has given us a solid technical grounding—exactly what Seraphine needs for continuing our international expansion,” said Lara Pélissier Aillaud, Digital and Marketing Director at Seraphine. “The 24×7 support we now have from LYONSCG is essential for trading all around the world. With LYONSCG as a partner, we now feel more confident to launch bigger projects. Working with a company that shares our values has been a game changer.”

LYONSCG stepped in, quickly addressed previous application support issues and provided invaluable insight for Seraphine’s American expansion plans. The collaboration has allowed critical commercial components such as site stability and regional SEO to be optimized, enabling Seraphine to focus on the customer experience and international expansion.

“We’re delighted to be working with Seraphine. It’s a wonderful brand with amazing products,” said Rich Lyons, President and CEO of LYONSCG. “We look forward to continuing our partnership and supporting Seraphine’s growth strategies, including further international expansion and continual optimization of the online experience.”


About Lyons Consulting Group
Lyons Consulting Group (LYONSCG) is a leading global commerce service provider, with capabilities that include consulting, digital agency, systems integration, technology services and managed services. LYONSCG combines proven methodologies, deep technical expertise and award-winning design to create digital commerce experiences that engage and convert consumers and buyers. Hundreds of leading B2C and B2B brands trust LYONSCG to realize their commerce vision and continually optimize it to drive profitable growth. LYONSCG is a strategic partner of Salesforce Commerce Cloud, SAP Hybris, and Magento; is the recipient of Salesforce Commerce Cloud Global Sales Partner and Delivery Partner of the Year awards, and Magento Partner Excellence and Magento Innovator of the Year awards. For more information, go to

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Steve Susina

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Steve Susina

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