blog logo
[ultimatesocial count="true" networks="linkedin,facebook,twitter" url="" skin="minimal"]

LYONSCG and The Principal Consulting Join Forces to Deliver Comprehensive Solutions for SAP CEC Suite

Anna Walsh • January 23, 2017

Strategic partnership expands service offerings across
SAP commerce, marketing, sales and service applications

CHICAGO, IL—January 23, 2017—Lyons Consulting Group (LYONSCG), a leading global commerce service provider, announced today that it has entered into a strategic partnership with The Principal Consulting (TPC), a leader in the delivery of SAP’s Customer Engagement solutions — cloud, analytics, on-premise and mobile services for SAP. The two firms have joined forces to deliver comprehensive solutions for the SAP Customer Engagement and Commerce (SAP CEC) suite, which includes sales, service and marketing (CRM), analytics and eCommerce. The partnership enables LYONSCG and TPC to provide clients with a comprehensive set of services, including assessment, planning, purchase, deployment and support.

“As we expand our SAP Hybris capabilities, we see a growing need in the market for comprehensive professional services to support SAP’s Customer Engagement and Commerce suite,” said Dave Barr, Co-Founder and Executive Vice President of LYONSCG. “By combining our extensive expertise on the SAP Hybris Commerce platform with TPC’s expert knowledge of the SAP CEC suite, we are able to provide our clients with a broad set of solutions to support their business operations and drive continuous revenue growth.”

SAP CEC is a powerful set of applications built on four pillars: SAP Hybris Commerce, SAP Hybris Marketing, SAP Cloud for Sales and SAP Cloud for Service. Organizations can use SAP CEC to create a comprehensive, integrated deployment strategy that provides sophisticated marketing, customer service, configuration and billing solutions.

“As businesses strive to provide the best customer experience within their digital storefronts, they need access to interactive selling and after-market capabilities,” said Greg Kull, Managing Director at The Principal Consulting. “LYONSCG has tremendous experience and leadership in delivering SAP Hybris eCommerce capabilities, and our partnership will enable our enterprise clients to better establish the one-to-one relationship they seek to have with their customers.”

About The Principal Consulting

TPC has been leading the digital revolution as one of SAP’s first official partners to implement customer-focused solutions in the cloud for global enterprises.

TPC’s heritage in the CEC space brings volumes of credible “know how” to each new digital initiative. Today, TPC delivers comprehensive customer solutions that can be measured in real terms resulting in higher adoption, higher efficiency, and higher ROI. Leveraging industry experience and confidence that only comes from success, TPC simplifies and accelerates digital journeys. Find more information at

About Lyons Consulting Group

Lyons Consulting Group (LYONSCG) is a leading global commerce service provider, combining field-tested methodologies, deep technical expertise and award-winning design to create immersive brand experiences that engage and convert consumers and buyers. Hundreds of leading B2C and B2B brands trust LYONSCG to realize their commerce vision and continually optimize it to drive revenue and profitable growth. LYONSCG offers a full-range of services, including strategy and consulting, experience design, eCommerce implementation, digital marketing, application hosting and support. LYONSCG is a strategic partner of SAP Hybris. For more information, go to

Anna Walsh

About the author

Anna Walsh

Subscribe to our blog

Let's discuss the next step in your commerce journey.

XSchedule a meeting