Webinar: How a Steel Distributor Became the Gold Standard in B2B eCommerce
As a B2B organization, you know eCommerce matters. With online B2B sales forecasted to top $1 trillion by 2020, it’s no secret your business should be selling online.
But most B2B organizations struggle to create a well-structured, easy-to-use website filled with quality content that engages, converts, and retains buyers.
From complex pricing and orders to specialized logistics and shipping, the task of building a cost-effective, scalable website that meets B2B customers’ eCommerce demands is no small feat.
Join us on Wednesday, June 23, at 11 a.m. EST for a webinar as we explore how one steel distributor rose to prominence among customers as the gold standard in B2B eCommerce through collaboration with LYONSCG and SAP Hybris.
You’ll hear from Wayne Brazille, SAP Hybris chief technical architect at LYONSCG, and Kevin Meier, business application specialist at Steel & Pipe Supply, and learn about:
1. Enabling B2B eCommerce sales for complex, custom industrial products
2. Providing a consumer-like buying experience with a mobile- and design-centric approach
3. Improving efficiency in order-processing, cost, and scalability by designing with the future in mind
