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LYONSCG Announces Strategic Alliance With Clutch to Enhance Marketing, Loyalty and Personalization Services

Steve Susina • March 31, 2016

Lyons Consulting Group Announces Strategic Alliance With Clutch to Enhance Marketing, Loyalty and Personalization Services

Becomes Member of Clutch Connect™ Integration and Partnership Program

CHICAGO—March 31, 2016—Lyons Consulting Group (LYONSCG), the industry’s premier eCommerce digital agency, and Clutch, a provider of customer intelligence and personalized engagement tools that empower consumer-focused brands to identify, understand and motivate their most valuable customers, announced today that LYONSCG has joined the Clutch Connect™ Partnership Program. Membership in the Clutch Connect program enables LYONSCG to expand its strengths in the eCommerce ecosystem and leverage Clutch’s advanced capabilities in marketing, stored value, and omni-channel loyalty.

LYONSCG helps online retailers design, implement, host, and support their eCommerce sites, and Clutch integrates with popular eCommerce platforms, like Demandware, Magento and SAP Hybris to help brands maximize the lifetime value of their customers, accomplished by delivering simple, relevant and personalized experiences to motivate them. Both strategies are critical for online retailers to maximize the ROI of their eCommerce platforms.

“In today’s competitive eCommerce space, our clients need better ways to engage their customers, and that starts with enhanced loyalty and personalization capabilities,” said Richard Lyons, CEO and president of LYONSCG. “The Clutch marketing platform will provide our clients with solutions that are complete, robust, and easy to implement.”

According to Forrester Research, improving customer loyalty is a top 2016 marketing priority for 82 percent of decision makers at mid-sized companies. Clutch’s marketing hub enables eCommerce merchants to identify their best customers, understand behaviors and preferences, and deliver personalized cross-channel marketing. The Clutch platform also provides retailers the option to execute an omnichannel approach to gift card and loyalty programs by enabling cross-channel enrollment, issuance, and redemption.

“While finding the ideal marketing technology for today’s complex customer is critical for any brand, getting the solution up and running quickly and efficiently is just as vital to success,” explained Andy O’Dell, chief strategy officer for Clutch. “We’re excited to partner with a proven digital agency like Lyons Consulting Group, because the partnership will elevate the impact our software has on a business.”

Clutch and LYONSCG will detail their partnership at Demandware XChange, the annual conference for customers of Demandware’s Commerce Cloud eCommerce platform, held this year from April 4–6 at the Diplomat Resort & Spa in Hollywood, Fla.

“We’re excited to be working with Clutch to deliver enhanced eCommerce personalization and loyalty solutions,” says Jennifer Kijek, director of strategic alliances for LYONSCG. “Our customers look to us to help them find a competitive edge, and Clutch delivers.”

About Lyons Consulting Group (

Lyons Consulting Group (LYONSCG) is the industry’s premier eCommerce digital agency, serving brands, retailers and B2B organizations with tailored solutions that maximize their online potential. Headquartered in Chicago with offices around the world, the firm offers a full range of digital strategy, digital marketing, application hosting and support, experience design and eCommerce implementation services for the Demandware, SAP Hybris and Magento platforms.

LYONSCG is the recipient of the Demandware Delivery Partner of the Year, Magento Partner Excellence and Magento Innovator of the Year awards. LYONSCG’s holistic approach provides every client with a creative, robust and increasingly profitable eCommerce website. LYONSCG is eCommerce Realized!

About Clutch

Clutch’s advanced Consumer Management platform delivers customer intelligence and personalized engagements empowering consumer-focused brands to identify, understand and motivate their Most Valuable Customers (MVCs). Its advanced marketing platform leverages loyalty to capture customer data across point-of-sale, ecommerce, mobile and social channels delivering personalized experiences, intelligent engagements and ultimately, loyal customers. Headquartered outside of Philadelphia, Clutch’s solutions impact over 60 million consumers of over 750 brands. Clutch is a proud partner of Safeguard Scientifics (NYSE:SFE) and Ben Franklin Technology Partners. For more information visit, follow Clutch Holdings on LinkedIn or @ClutchSuccess on Twitter.

Steve Susina

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Steve Susina

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