10 Design Trends to Modernize Your Online Store
While most retailers pay great attention to the quality of their physical shopping environment; this idea is often overlooked when it comes to online stores. This is shocking when you consider that 42% of shoppers base their opinion of a website on the overall design alone, while 52% of shoppers didn’t return to a site because of its overall aesthetics.
We don’t have to tell retailers how important it is to keep up with trends – that’s the lifeblood of your business. Staying relevant to customers keeps them coming back.
Major web design trends occur on a regular basis – say every two to three years. If you haven’t made any significant changes over the last few years, you should take a serious look at how the eCommerce landscape has changed.
Omni-channel marketing with its emphasis on mobile has made it all the more critical to have a responsive site. More importantly shoppers expect a consistent experience across all devices. Because a “mobile first” approach to design requires starting small and working up to larger screen displays, you have an excellent opportunity to freshen up your site.
Engagement is another huge reason to take a look at your online store. Shoppers are used to rich media, gaming and interactivity in all aspects of their life. Shopping shouldn’t be any different. If they don’t find what they want on your site, they’ll quickly find another. Many of the new design trends support vivid and absorbing ways to tell a story, which will keep visitors on your site longer, viewing more pages and adding to sales.
Perhaps you’ve been thinking about making a change to your site for a while. Not only do you have the chance to make use of new technology, you can also employ the latest design trends to really give your site a competitive boost.
To help you keep up with latest website design ideas, the LYONSCG Experience Design team has compiled a list of The Top 10 Design Trends to Modernize Your Online Store.